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KFC has plans for Salem

One of the world’s largest chicken restaurant chains , KFC today announced the opening of its 100th store here and said it planned to grow aggressively in the Indian market to touch 500 stores by 2015.

“We have grown from 50 stores in 2009 to 100 stores today. We plan to add 70 to 75 stores every year and aim at reaching the milestone of 500 stores by 2015,” Unnat Varma, Director Marketing, KFC, told PTI.

KFC has been expanding in the cities where it is already present and also entering new ones. It plans to increase its presence from 21 cities now to around 75 cities by 2015. The company is keen on entering new cities like Madurai, Salem, Hubli, Mysore in the south and Kanpur, Allahabad in the north.

“Surprisingly, we have seen higher sales traction in some smaller cities,” Varma said. Stores in Dehradun, Amritsar, Vishakapatnam, Mangalore, Coimbatore are seeing good traction.

“This is just a tip of the iceberg”, he said. “We are confident of growing our business,” given the rise in disposable income, changing lifestyle among other factors. Though currently India market accounts for a very small part in KFC’s global business, it is expected to grow. “India is one of the fastest growing markets for KFC,” he said.

The company is also looking at introducing more products that are developed in India. The firm recently launched a new product, KFC Zinger, a vegetarian burger developed in India and for India. It also introduced an Indian vegetarian of a spicy sprinkler to the Chicken popcorn product, he said.

The plans for expansion in India include three formats – high street location, malls and food courts. “We are also looking at drive-throughs. We currently are in two drive-throughs in Punjab and one in Hyderabad”, Varma said.

Noting that the branded Indian eat out and home delivery market was around two to three per cent, he said KFC hopes to garner the leading position in this market.

Out of the 100 KFC stores opened so far, 50 were company owned. Going forward, 70-75 would be company owned, Varma said.

“The market is growing at 25 per cent per annum, we are growing at 75 per cent CAGR in the next five years,” he said.

“We are looking at a very strong multi-million dollar business”.

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20 Responses to “KFC has plans for Salem”

  1. hi

  2. hi
    I Welcome “KFC” in salem.

  3. Kfc welcome salem

  4. i too welcome kfc in salem,india

  5. welcome kfc i love kfc

  6. hi ,i am very intrested to invite KFC to salem and please anounce where u opening ur store in the steel city

  7. where the kfc open the store in salem city and open it as soon as i love kfc very much

  8. i welcome kfc to salem

  9. We have been waitng for KFC in Salem. We love it.
    Hope the quality is same as we have in Gulf. Looking forward to KFC in Salem….

  10. welcome to salem kfc, when will launch & whers is it in Salem location give reply that address, whether home delievery available in your branch. give reply me.

  11. hai

    “welcome KFC to my salemjilla, we love it, open it as soon as i love kfc very much

  12. Good News for us

  13. Hi KFC

    Very very welcome KFC to salem city,where u opening in Salem city please give a reply.

  14. Hi,welcome KFC to steel city,where u open in salem. reply me

  15. hei……..

  16. Hi.
    Iam babu from salem. what the terms & conditions of start the kfc in salem. iam & my brother intersted for this offer. i saw it at salemjilla site.

    our e-mail Id : babu3096v@yahoomail.com.
    Thanking you.

  17. hearty welcome to our steel city

  18. salem ppl extend their red carpet for kfc…..am sure it wud serve as a gud freaking out place for all….with spicy chicken burgers……and a pepsi along with it……

  19. i heartly welcome KFC to my steel city

  20. When open kfc in salem.replay pls…

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